The Hidden Message of Bern University Logo & Vector AI
The University of Bern or Universität Bern is a high-end college located in the Switzerland capital city, Bern. Currently ranked 114 among all global universities according to Usnews.
This university consists of 8 faculties: Faculty of Theology, Law, Business Economics and Social Sciences, Medicine, Vetsuisse, Humanities, Human Sciences, and Faculty of Science. Also, other institutes such as Centers and interfaculty units, and Graduate Schools.
Located on Hochschulstrasse 6 3012 Bern, this university has much research conducted focused on Sustainability, Health and Medicine, Intercultural Knowledge, Matter and the Universe, Politics, and Administration with multidisciplinary research of the highest level.
Currently, it has over 300 universities around the world that have been partnering with the University of Bern. So it covers more diversity of students and more easy access from other potential countries.
Bern University Logo Meaning
The University of Bern only contains letter elements with simple horizontal lines. A lowercase “u” with b in superscript format, reminds us of a formula or mathematical equation. It uses the serif font as a logo in italic style, but the title are using a sans-serif font in red.
Overall logo feel is a mathematical theme, it’s perfect for the academic logo since all things are always using the calculation no matter what it is.
Underline u also looks like a line that is usually used for mathematical calculation. All of this resembles the formula with the text of Universität Bern as result.
Shape
The shape of the logo is based on a serif typeface that gives a classic feel and elegance. No symbol and just initial u and b as logo gives a direct message of an academic brand focusing on research.
Color
There are only black and red colors found in this logo, Black represents elegant, high-end, and deep while red as an accent color can have the meaning energy, humanities, passion, desire, and willpower.
Conclusion
Despite its simple approach, Bern University’s brand is very unique among all universities in the world. Even though it doesn’t look like a logo at the first sight it is easily distinguishable because of its way.
Many universities are using some shield type or emblem logo, but this university is an exception and out of the box.
Vector Files
Format: AI (Adobe Illustrator)
Artboards: 1
Size: 49kb
