Colorado Technical University Logo Review
Colorado Technical University is a university that offers online and offline study systems to let student achieve their degree in a flexible way. By using online study, students can attend a classroom wherever they are just like a real meeting. Despite no direct interaction, students still have a right to get the real degrees they hope for.
There are several studies that students can expect from this university such as business & management, engineering & computer science, healthcare, etc. You can find it here. All degrees are also quite complete, like associate, bachelor, master, and doctorate.
On top of that, CTU (Colorado Technical University) has a real-world campus located on Denver South and Colorado Springs with no less degree and field of study than an online program.
CTU Logo Review
The logo above was found on the official website coloradotech.edu. An elongated logo in a horizontal format is placed on the top left of the website. The logo is based on an icon and the name next to it. The icon looks like a triangle shape consisting of lines and a dot. This element has 6 parts of lines that look like flowing in a diagonal direction.
I guess that this symbol is related to the environment of Colorado which is embedded in their name. As we know Colorado is a place in the United States that has many mountain features on its land. So anything related to mountains can be associated with Colorado as well. Thus no exception for this logo too, as we look closer, the shape slightly conveys the basic shape of a mountain which is a triangle.
Although it’s not an obvious mountain it still makes sense to make this shape as a brand element. Abstractions are preferable for the logo with integrity and maturity. If we make it obvious, the communication of the mountain will be too much to describe that this is an education-related entity. So the subtle representation is the best choice.
On top of that, the diagonal stripes which make it look triangle also look like evolution. From the dot in the bottom left and gradually increase its tail until the 6th line. I’m not sure of the meaning behind of 6 lines, but evolution is a positive message that represents the progress and growth that this university offer.
The font also has a modern vibe, a good choice, and a great case selection. But 3 words logo is very long if written in one line. It should be better to stack each word as a second version. However, I found this second version as well.
The original logo has a different font which is not good practice in logo design applications. It would reduce consistency and overall branding. So I just iterate the original logo font to this version.
Colors
This logo only has 1 color which is Dark Red at #b1292e. The philosophy of this color is energy, willpower, leadership, courage, and sophistication.
Conclusion
CTU is one of the best Universities in Colorado and has an online presence. Their logo is very simple and easy to remember and in line with current design trends. It has a unique approach to the majority of universities which is usually using crests and emblems as their identity. One of them is the University of Toronto, Cambridge, and Unpen. This logo appeals to people who are interested in technology, science, and anything in the modern day.
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