What Is the Meaning of the New Google Logo

As a king of search engines, Google has a simple and colorful symbol that we see every time we explore the internet. Not just that, the Google brand has been embedded in the majority of smartphones in the world. It makes this brand powerful and more popular than any other competitor in the same niche.

Additionally, Google’s product has expanded to any case about the internet and it’s free, like email, video calls, maps, and file hosting.

So Google’s products are very valuable to us despite freebies, they still can maintain their quality. Seems we have no choice but to use their products.

Google Logo Evolution

Far before the current logo that we see today, Google has done many rebranding throughout its entire history.

October 30, 1997

Starting in 1998, Larry Page and Sergey Brin a founder and co-founder of Google launched their company logo. This logo was published as their graduate project from Stanford University. Logo based on Baskerville Bold font with blue, red, yellow, blue, green, and red color sequence on each letter.

August 31, 1998

This is the first Google Doodle that explains about burning man festival. The team adds an additional feature behind “o” in the Google logo that resembles a man. This is an annual event held in western America. This also indicates that the team has been out of the office.

September 27, 1998

On this date, Google was fully operating in the google.com domain with a beta version that was accessible to everyone. The logo is also given some additional text BETA underneath it as a mark of its current version.

May 31, 1999

The font has been changed to the Catull typeface with slanted “e” and without the exclamation mark as well as an additional drop shadow feature. This rebrand makes Google looks more sophisticated and cheerful.

May 6, 2010

Back then they enhance the color to be brighter with removed drop shadows. We will notice that the yellow color on the second “o” had more reddish. But they still keep bevel shading on letters.

September 19, 2013

For the first time google completely remove fancy shading and become flat. Perhaps following the metro style populated by windows in 2010.

September 1, 2015

Now google completely become modern with sans serif font, but the font family is unknown. But based on the observation made by designforhacker.com this logo is based on modifications of the Futura font.

The Hidden Message of the New Google Logo

Every logo design has its own message that is subtly embedded in its shape or color. Let’s reveal the hidden message of the Google logo.

Shape

Google is one of the company logos that use a wordmark logotype which means consists only of letters. Google logo evolution tells us that the shape direction of the logo tends to be simple. This is parallel to the current design trend as many big companies had made a big change in their logo.

Google change its shape from serif to sans serif because it is scalable or readable when it is scaled to a very small size. This means no additional tail on each corner, leaving a clean shape of the letters.

Colors

While the company is concerned about how many colors they are used, google has nothing to do about it. Usually, a professional company usses only one or two colors to keep professionalism instead of colorful which tends to be childish.

Instead of being a serious company, Google wants to look friendly to people. Its colorful people represent how fun surfing the internet is.

Currently, Google uses color:

• Blueberry #4285F4
• Cinnabar #DB4437
• American Yellow #F4B400
• Shamrock Green #0F9D58

Google Icon

For the first time in Google brought its official icon to the public in 2015, made from the letter “G” in multicolored style. This icon is very flexible to represent Google brand in a very small scale, especially when it’s displayed on a smartphone screen. In addition to this icon, they have many product icon styles seamlessly such as Gmail, Google Maps, Google Drive, etc.

Conclusion

Despite its friendly style, the level of quality of Google products is undoubted. That’s why people like to use Google rather than other search engines. This awesome algorithm makes the search result very easy, fast, and accurately displays the result of what we are looking for. Seems they might be no competitor that can compete with Google at least in near future.