Walmart+ Logo Meaning, PNG & Vector AI
Walmart+ is an awesome subscription-based service that hooks you up with fantastic perks like free delivery, sweet discounts, and access to exclusive deals. It kicked off back in 2020, aiming to give other online retailers a run for their money while making life easier and more affordable for Walmart’s dedicated shoppers.
But you might be wondering, what’s the deal with their logo? Well, in this article, we’re gonna dig into the history and meaning behind the Walmart+ logo and how it perfectly represents the company’s identity and values.
We’ll also take a look at other logos in the same industry and figure out what makes Walmart+’s logo so special. So, let’s get started!
History
The Walmart+ logo is a variation of the Walmart logo, which has been used since 2008. The Walmart logo features the word “Walmart” in blue lowercase letters, followed by a yellow spark or asterisk. The spark represents the company’s commitment to innovation and customer satisfaction, as well as its humble beginnings as a small store in Arkansas.
In the Walmart+ logo, a plus sign (+) is added before the spark, using the same yellow color. This plus sign signifies that Walmart+ offers additional benefits and features compared to the regular Walmart service. It also reflects a positive and inclusive attitude, along with a sense of growth and expansion.
To maintain consistency and familiarity with existing customers, the Walmart+ logo retains the same font and style as the Walmart logo.
That’s a brief rundown of the history of the Walmart+ logo, building upon the foundation established by the iconic Walmart logo.
Meaning
The Walmart+ logo sends a clear message to its customers: you’re getting great value, convenience, and exclusive perks. That little plus sign means that Walmart+ goes above and beyond the basic Walmart services.
Think free delivery, awesome discounts on fuel and prescriptions, and access to Scan & Go technology for a smooth shopping experience.
It’s like being part of an exclusive club or community where you enjoy special privileges that others don’t. That plus sign also creates a contrast with the spark symbol, which could be seen as a minus sign. This cleverly suggests that Walmart+ doesn’t just add value, but also subtracts hassle and inconvenience from your life.
The Walmart+ logo perfectly captures the company’s vision and mission: to save people money so they can live better and to be the most trusted retailer. That plus sign reinforces the idea of saving money by getting more for less.
It also supports the concept of living better by providing convenience and quality. And hey, it’s all about trust too! The plus sign means you get extra security and assurance from Walmart+.
The Walmart+ logo is totally in line with the company’s core values that is putting the customer first, respecting each individual, striving for excellence, and acting with integrity. It’s a symbol that represents everything Walmart+ stands for.
Vector AI
I’ve created the AI version of the Walmart+ logo for you, and you can download it using the handy download button below. It’s a cool opportunity for you to use the logo in your projects, presentations, or anything else you have in mind.
But, it’s important to use the logo responsibly and in accordance with Walmart’s brand guidelines. Make sure to review the brand guide to understand the proper usage and guidelines for incorporating the Walmart+ logo in your work.
Format: Adobe Illustrator (AI)
Artboard: 2
Size: 55 KB
