From sketch to final product: a logo design case study
Most people get confused and don’t exactly know what happens during the graphic design process. Some of them even underrated this job and were not willing to pay a high cost for graphic design services. However, by knowing the whole process we’ll get an image of how this graphic design process actually works.
Today we’ll take a closer look at that process by identifying the graphic design case study below:
In this case study, we’ll take a look at the process of designing a logo from start to finish. We’ll follow a fictional design project from the initial sketch phase to the final product, highlighting the key considerations and decisions made along the way.
Defining the project
The first step in the design process is to define the project and understand the goals and needs of the client. In this case, the client is a small business owner who is looking for a new logo for her company, a local bakery. She wants a simple and elegant logo that appeals to a high-class audience. The company name is CakeLux, derived from the word cake and luxury.
Research and ideation
The next step is to conduct research and generate ideas for the logo. This might include researching the competition, studying the target audience, and sketching out initial concepts. Sketching can be done in several attempts until finding an exact match with all branding values.
Sketching and refining
Once initial concepts have been developed, the designer will begin sketching out more detailed versions of the logo. This might involve refining the overall design, choosing the right typography, and experimenting with different color schemes. In this case, the designer creates a simple elegant wordmark logo, based on a script typographic style that produces a high-end vibrance. The color is gold and the background is black.
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Presenting the design to the client
Once the designer has developed a strong concept for the logo, it’s time to present it to the client. The designer will provide the client with a variety of different design options and gather feedback to refine the design further.
Finalizing the design
After the client has provided feedback, the designer will finalize the design and prepare it for production. This might involve creating the final design files in a variety of formats and resolutions, as well as preparing any necessary supporting materials, such as a style guide or brand guidelines.
Implementing the new logo
Once the final design has been approved, it’s time to implement the new logo across all of the client’s branding materials. This might involve updating the website, social media profiles, business cards, and any other marketing materials with the new logo.
Designing a logo can be a complex and time-consuming process, but with careful planning and attention to detail, it’s possible to create a logo that effectively represents a brand and resonates with its target audience. By following this case study, you can get a sense of the various considerations and steps involved in the logo design process.
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Mrvian is a professional designer who has this style type. Even though the outcome is a simple design but it comes from a thoughtful process in order to produce the most suitable brand for the target audience and brand value. Check out my portfolio to get a feel of my style and don’t hesitate to contact me.