The Science and Art of Triangle Logos: How They Can Enhance Your Brand’s Visual Presence

A couple of months ago we just discover the power of the hexagonal logo in logo design through this post called Why Hexagonal Shapes is More Prefered in Logo Design World.

This time, we’re going to dive into the fascinating world of triangle logos and explore why they are both interesting and incredibly useful for branding purposes.

Now, you might be wondering, why triangles?

Well, let me tell you, triangles are not just those shapes you learned about in geometry class. When it comes to logo design, triangles have a special allure that captures attention and communicates powerful messages.

They are simple, yet versatile, and hold immense potential to represent various aspects of a brand’s identity.

The purpose of this article is to showcase the wide scope of triangle logos and shed light on how they can elevate a brand’s visual presence. Whether you’re a business owner, a designer, or simply someone with an interest in the world of branding, understanding the impact of triangle logos can open up a world of possibilities for you.

So, get ready to be amazed as we delve into the intriguing realm of triangle logo design. Let’s explore the magic behind these captivating shapes and uncover their hidden potential in the branding landscape.

Triangle Design Theory

These remarkable shapes have an abundance of features and usages that make them a go-to choice in logo design. Let’s delve into the captivating world of triangle shapes and uncover their significance in various fields.

One of the key characteristics of triangles is their inherent stability.

The three sides and three angles create a strong and balanced structure, symbolizing reliability and solidity. Think about the pyramids of Egypt, those monumental triangular structures that have withstood the test of time.

They embody the enduring power of triangles and their ability to evoke a sense of trust in a brand.

Furthermore, triangles possess an inherent sense of direction and movement.

Their pointed apex and angular lines convey a forward-thinking approach and a drive for progress and innovation. In nature, we see triangles in the beaks of soaring birds, giving them the ability to swiftly navigate the skies.

Similarly, in engineering and architecture, triangular trusses and supports are used to distribute weight effectively, enabling the construction of bridges and buildings that defy gravity.

Passion and energy are also characteristics associated with triangles.

The sharp angles and dynamic lines exude a sense of intensity and excitement. Consider the chevron symbol, which is essentially an inverted triangle. It is often utilized in sports logos, representing speed, agility, and a competitive spirit.

In nature, triangles can be found in the graceful patterns of snowflakes, flower outlines, fruits, and the majestic peaks of mountains. Triangles are all around us, subtly influencing our perception and invoking emotions.

Moreover, some occult also utilizes these shapes, such as the Eye of God or the Eye of Providence in Masonic and Catholic symbolism, 2 Triangle that forms a hexagram in Judaism iconography, and many more.

Top triangle logos case study

In this section, we will look at some famous brands that use triangle logos and analyze how they use the triangle shape to convey their brand message and identity. We will also compare and contrast different types of triangle logos, such as hollow, solid, tilted, balanced, etc.

Adobe

Adobe is the most renowned design software company, whose logo consists of a white stylized letter A inside a red square. The letter A is derived from the original 1982 logo designed by Marva Warnock, the wife of the company’s co-founder.

The logo represents the company’s name and its products, such as Adobe Illustrator, Adobe Photoshop, etc. The logo also conveys a sense of creativity, innovation, and professionalism.

The red color is warm and contemporary, and the white color is simple and elegant.

Google Play

Google Play is the official app store for Android devices, whose logo features a white triangular play button inside a colorful triangle. The logo represents the company’s name and its service, which allows users to download and play various apps, games, music, movies, etc.

The logo also conveys a sense of fun, diversity, and entertainment. The colorful triangle is composed of four colors: green, yellow, red, and blue, which are the same colors used in the Google logo.

Visa

Visa is a global payment technology company, whose logo consists of a blue wordmark with an orange triangular accent over the letter V. The logo represents the company’s name and its service, which enables fast and secure electronic payments across the world. The logo also conveys a sense of trust, reliability, and convenience.

The blue color is associated with security and confidence, and the orange color is associated with energy and innovation.

Airbnb

Airbnb is an online marketplace for lodging and tourism experiences, whose logo features a stylized letter A that resembles a triangular house with a heart inside. The logo represents the company’s name and its service, which connects hosts and guests around the world.

The logo also conveys a sense of belonging, community, and hospitality. The logo is designed to be simple and adaptable and can be customized with different colors and patterns.

HSBC

HSBC is one of the world’s largest banking and financial services organizations, whose logo features a red hexagon with three white triangles inside. The logo represents the company’s name and its origin, which stands for Hongkong and Shanghai Banking Corporation.

The logo also conveys a sense of heritage, stability, and global reach. The hexagon is inspired by the traditional Chinese coin design, and the triangles are derived from the company’s flag.

Ducati

Ducati is an Italian motorcycle manufacturer, whose logo features a red shield with a white stylized letter D inside. The shield is surrounded by two silver wings that form a triangular shape.

The logo represents the company’s name and its product, which are high-performance motorcycles. The logo also conveys a sense of speed, power, and excellence. The red color is associated with passion and racing, and the silver color is associated with quality and sophistication.

Doritoz

Doritos is a brand of tortilla chips that has a triangular shape. The triangle is a symbol of the snack and its origin. Doritos is a Spanish word that means—little golden things.

In effect, this references the delicious chips. In the logo, the designer used a triangle to represent the snack. Also, we can link its golden emotion to the corn. Again, the red color hints at the pepper used for spicing it.

Triangle first appeared in the Doritos logo during the 1980s, but it wasn’t until the 90s that the most significant Doritos logo change occurred. According to the company, the rebrand was intended to highlight one of the most unique differentiating factors of the tortilla chips created by Doritos – their triangular shape.

Some Types of Triangle Logos

As you can see from these examples, triangle logos can be used in various ways to create distinctive and memorable brand identities. Some common types of triangle logos are:

Hollow

A hollow triangle logo uses negative space to create a triangular shape or outline. This type of logo can create a sense of openness, simplicity, or mystery. For example, Adobe’s logo uses a hollow letter A to create a triangular shape.

Solid

A solid triangle logo uses positive space to fill in a triangular shape or area. This type of logo can create a sense of solidity, strength, or stability. For example, Google Play’s logo uses a solid triangular play button to create a triangular shape.

Tilted

A tilted triangle logo uses an angle or rotation to position a triangular shape or element. This type of logo can create a sense of movement, direction, or innovation. For example, Visa’s logo uses an orange triangular accent over the letter V to create a tilted shape.

Balanced

A balanced triangle logo uses symmetry or alignment to arrange a triangular shape or element. This type of logo can create a sense of harmony, balance, or precision. For example, HSBC’s logo uses three white triangles inside a hexagon to create a balanced shape.

Tips for Creating Triangle Logo

Triangle logos can be designed in various ways to create different impressions and emotions. Some common tips and best practices for designing triangle logos are:

• Choose a color scheme that matches your brand’s personality, message, and industry.
• Choose a typeface that complements your triangle shape, whether it’s geometric, organic, or decorative.
• Choose a style that suits your brand’s tone, whether it’s minimalist, abstract, or realistic.
• Choose a position that reflects your brand’s attitude, whether it’s upright, tilted, or balanced.
• Choose an element that enhances your triangle shape, whether it’s an icon, a letter, or a symbol.

By following these tips and best practices, you can create a triangle logo that stands out from the crowd and represents your brand well.

Last Words

So, dear readers, I encourage you to embrace the power of triangles in your own branding endeavors. Whether you’re a business owner, a designer, or someone with a creative project, consider incorporating triangle logos to enhance your visual identity.

Experiment with different arrangements, sizes, and colors to find the perfect representation of your brand’s essence. Let the magic of triangles captivate your audience and set you apart from the competition.

If you’re looking for professional logo design services that can help bring your triangle logo vision to life, I invite you to try out my logo design service.

With a keen eye for aesthetics and a deep understanding of the impact of triangles in branding, I can create a stunning and meaningful logo that truly represents your brand’s identity.

Click here to visit my logo design service and embark on a journey of visual transformation. Embrace the potential of triangles and watch your brand soar to new heights.