Why Hexagonal Shapes is More Prefered in Logo Design World
When it comes to creating a visually stunning logo, designers have a wealth of options at their disposal. From typography to color choice, there are countless design elements that can be used to create a logo that is both memorable and effective. However, one shape that has become increasingly popular in recent years is the hexagon.
This six-sided polygon has a unique and versatile shape that can be used in a variety of ways to create a logo that is both visually striking and effective at conveying a brand’s message. But why is this so popular? let’s dig more into this.
Visual Effect of Hexagonal Shape
The visual impact of hexagons in logo design is undeniable. This six-sided polygon has a unique shape that stands out among other geometric shapes, making it both memorable and visually striking. One of the key advantages of hexagonal logos is their ability to create a sense of balance and symmetry.
The shape is naturally symmetrical, which means that a hexagonal logo will automatically have a sense of cohesion and harmony. This can make the logo more visually appealing and help it stand out in a crowded marketplace.
In addition to their symmetrical shape, hexagons can also be used in a variety of creative ways to make a logo more memorable. For example, a hexagonal logo can be broken up into smaller shapes or patterns eg. triangles or parallelograms, creating a stunning visual effect.
Nonetheless, a hexagonal logo can be rotated or mirrored to create a sense of movement or dynamism. This flexibility makes it possible to create a hexagonal logo that is both visually striking and unique to the brand it represents.
Companies Who Use Hexagonal Shape
There are numerous companies that use hexagonal shapes in their logos to convey a specific message or brand identity. Let’s take a closer look at a few examples:
- Google Drive: Google Drive is a cloud-based file storage and synchronization service. Their logo features a hexagonal shape of a knot or Mobius strip. The hexagonal shape is used to create a sense of balance and stability, while the use of the company’s initial inside the shape helps to reinforce the brand identity and create an exciting and colorful logo.
- Chainlink: Chainlink is a blockchain platform that provides secure and reliable data feeds to smart contracts. Their logo features a hexagonal shape outline with a block in white space inside it. The hexagonal shape conveys a sense of stability and structure, while the chain link pattern suggests reliability and security.
- Integer: Integer is a marketing and advertising agency that provides data-driven insights and creative solutions. Their logo features a hexagonal shape with the company name written in bold letters next to it. The hexagonal shape is used to create a sense of balance and symmetry, while the use of abstract “i” letters inside the shape helps to reinforce the brand identity and create a memorable logo.
Tips for Creating Hexagon Logo
Here are some practical tips and techniques for incorporating hexagons into your own logo design projects:
Start with a Sketch
Before you dive into the digital design process, take the time to sketch out some rough ideas for your hexagonal logo. This will allow you to explore different compositions and find the one that works best for your brand.
Use color to create Contrast
Hexagons can be an excellent tool for creating contrast in your logo design. Consider using different colors for each side of the hexagon, or using a gradient to create a sense of depth and dimension.
Play with Proportions
The hexagonal shape can be easily manipulated to create different proportions and shapes. Experiment with elongating the hexagon, or using a smaller hexagon within a larger one to create a more complex composition.
Balance the Design
Because the hexagonal shape is inherently symmetrical, it’s important to create a sense of balance in your logo design. Consider using other design elements, such as typography or icons, to create a sense of balance and visual interest.
Think about the Message you want to Convey
As with any logo design project, it’s important to consider the message you want to convey with your hexagonal logo. Is your brand focused on stability and structure, or energy and dynamism? Use color, shape, and other design elements to create a logo that effectively communicates your brand’s identity.
Keep it Simple
Finally, remember that sometimes the most effective logos are the simplest ones. While hexagons can be a great tool for creating a visually striking logo, be careful not to overcomplicate the design. A clean and simple composition will be more memorable and effective in the long run.
Suitable Industry for this shape
There are some industries that recommended to use of this shape as an initial idea:
- Technology: Hexagons are often associated with innovation and modernity, making them a great fit for technology companies that want to convey a sense of cutting-edge innovation.
- Construction: Hexagons are structurally stable and efficient, which makes them a fitting choice for construction and engineering firms.
- Science and Research: Hexagons are found frequently in nature, such as in beehives and snowflakes, making them a natural fit for companies in the science and research fields.
- Energy: Hexagons are often associated with energy and efficiency, making them an appropriate choice for energy companies that want to convey a sense of sustainability and environmental consciousness.
- Creative Industries: Hexagons can be used in creative ways to convey a sense of artistic flair, making them a great fit for companies in the design, fashion, or beauty industries.
Finally, hexagonal shapes are a popular choice for logo design due to their versatility and ability to create a strong visual impact. They can convey a sense of balance, structure, and reliability, making them an ideal choice for brands in a variety of industries. By incorporating color, proportion, and other design elements, designers can create a memorable and effective logo using the hexagonal shape.
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