University of Toronto Logo History, Meaning, PNG & Vector AI
The University of Toronto or U of T for short is the best university in Canada and is currently at #22 among the best universities in the world. Build in 1827, Toronto has diverse students from all over the world and become the 3rd largest library system in North America.
There are 3 campuses of Toronto university:
- St. George Campus: Located in the center of Toronto, Ontario, Canada.
- Mississauga Campus (UTM): Located along the Credit River in Mississauga, Ontario, Canada.
- Scarborough Campus (UTSC): Located in Toronto’s greenest area, Scarborough, Ontario, Canada.
Each campus has its own unique academic communities and faculties as well as its building. As an intensive research university in the world, U of T has 640,000 alumni that contribute ideas and innovation to the world. Some of the best alumni include Jennie Smillie Robertson (The first female surgeon in Canada), Frederick Banting (Nobel Laureate Winner in Medicine), and Roberta Bondar, CSA (The first Canadian female astronaut in space).
University of Toronto Logo History
The University of Toronto logo is based on the Rotman brand which was founded in 1998 by Canadian graphic designer, Bruce Mau. The brand identity focuses on Rotman’s mission for research and management practice. In 2016 they refresh the original brand strategy with a tagline “here’s where it changes”.
U of T Logo Meaning
The logo is based on the Coat of Arms and the word “The University of Toronto” next to it. A coat of arms was granted in London in 1917 and in 2016 in Canada. A white-blue shield with the fructed oak tree as a crest is the main image of Utoronto’s heraldry. There are beaver statant proper in the center of the shield and two books on top in Azure blue background. Royal Crown on the chief Argent. “Velut Arbor Ӕvo” on the bottom of the ribbon means “like a tree”.
Shape
The overall shape of the UToronto logo is well-managed. We can find straight lines and curve combinations. The shield, crown, books, and ribbon have a symmetrical shape. Organic images such as trees and beaver shapes are asymmetrical. Despite its complexity, white space is very neat are clean which makes it fit to use one color on any background.
Color
U of T use only Pantone® 655 color on their logo, similar to the color #003061 or Cool Black. The dark blue color in the University of Toronto color represents knowledge, authority, and trust. This color is very common in institutional organizations because of its value and meaning.
Typography
The typography used for the Toronto University logo is Centaur bold in uppercase transformation. This is the best alternative font to Trajan which is heavily used across institutions and law firm logos. However, this font still has the same value as its color philosophy so it became a perfect combination.
Conclusion
The University of Toronto is the best university in North America and Canada so the brand is very easily recognizable. Its heraldry conveys the identity which is permanent and protected by the government. So any change is unnecessary or possible along the line of heraldic rule.
If you want to use this logo, make sure to follow the guidelines on the official website.
PNG & Vector
PNG
Vector
Format: AI (Adobe Illustrator)
Artboard: 2
Size: 287kb
